To assess the impact of graphic Canadian cigarette warning labels on current adult smokers.
A random-digit-dial telephone survey was conducted with 616 adult smokers in south western Ontario, Canada in October/November 2001, with three month follow up.
Smoking behaviour (quitting, quit attempts, and reduced smoking), intentions to quit, and salience of the warning labels.
Virtually all smokers (91%) reported having read the warning labels and smokers demonstrated a thorough knowledge of their content. A strong positive relation was observed between a measure of cognitive processing-the extent to which smokers reported reading, thinking about, and discussing the new labels-and smokers' intentions to quit (odds ratio (OR) 1.11, 95% confidence interval (CI) 1.07 to 1.16; p
Notes
Cites: Med J Aust. 1988 May 2;148(9):478-803362083