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The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review.
https://arctichealth.org/en/permalink/ahliterature173572
Source
Yale J Health Policy Law Ethics. 2005;5(2):785-822
Publication Type
Article
Date
2005
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Author
Puneet Manchanda
Elisabeth Honka
Author Affiliation
Graduate School of Business, University of Chicago, USA.
Source
Yale J Health Policy Law Ethics. 2005;5(2):785-822
Date
2005
Language
English
Publication Type
Article
Keywords
Advertising as Topic
Canada
Drug Industry
Drug Prescriptions - standards
Health Knowledge, Attitudes, Practice
Humans
Physicians - statistics & numerical data
United States
PubMed ID
16052900
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