Since the publication of "Towards a Culturally Competent System of Care" (1989), dozens of books and training materials on cultural competence and its sister field in the private sector, managing diversity, have been published. Yet, despite the consistent call for commitment to a long-term developmental process, organizations too often maintain the simplistic view, if they express any at all, that recruitment of bilingual and bicultural service providers and training in culturally related topics alone will lead to a culturally competent organization.