Long-term whole-body monitoring of radionuclides in residents of the Urals Region has been performed at the Urals Research Center for Radiation Medicine (URCRM, Chelyabinsk). Quantification of 40K was achieved by measuring the 40K photopeak with four phoswich detectors in whole body counter SICH-9.1M. The current study presents the results of 40K measurements in 3,651 women and 1,961 t-test; U-test men aged 11-90; measurements were performed in 2006-2014. The residents belonged to two ethnic groups, Turkic (Tatar, Bashkir) and Slavs (mainly Russian). The levels of 40K-body contents depend upon gender, age, and body mass. Significant ethnic-differences were not found in 40K-body contents and 40K concentrations in terms of Bq per kg of body weight (in groups homogenous by age and gender). Both 40K-body contents and concentrations were significantly higher in men than in women in all age-groups; the difference was about 25%. The measured 40K-body content in men of 20-50 years was about 4200 Bq (134 g of K) and about 3000 Bq (95 g of K) in women. By the age of 80 these values decreased to 3200 Bq (102 g of K) in men and 2500 Bq (80 g of K) in women. Annual dose rates were maximal in the age group of 20-30 years- 0.16 mGy/y for men and 0.13 mGy/y for women. Further, the dose-rates decreased with age and in the groups of 60-80 years were 0.13 mGy/y for men and 0.10 mGy/y for women. Within groups homogeneous by age and gender, individual dose rates are described by a normal statistical distribution. The coefficient of variation ranges from 9 to 14%, and on the average is 12.5%. Doses from naturally occurring 40K accumulated over 70 years were found to be 9.9 mGy for men and 8.3 mGy for women; over 90 years - 12.5 and 10.4 mGy.