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Zebras in Russia! Where next?
https://arctichealth.org/en/permalink/ahliterature186447
Source
Tob Control. 2003 Mar;12(1):89-90
Publication Type
Article
Date
Mar-2003
More detail
Author
R. Pollay
Author Affiliation
Faculty of Commerce, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada. pollay@commerce.ubc.ca
Source
Tob Control. 2003 Mar;12(1):89-90
Date
Mar-2003
Language
English
Publication Type
Article
Keywords
Advertising as Topic
Animals
Equidae
Humans
Marketing - methods
Russia
Smoking - psychology
Symbolism
Tobacco Industry
Abstract
The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work.
PubMed ID
12612370
View in PubMed
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