Our responsibility as Canadian radiologists is the same as the responsibility of physicians irrespective of the health care system they serve or the country where they work. "Our modern society does not value properly the intellectual effort, and the time studying the problems of patients and deciding on their solutions. Much higher rewards are placed on the use of sophisticated medical technology. Changing this way of practice requires much more than an academic call to order. As members of our modern society we physicians have a tough time isolating ourselves from prevalent values. But, we do have the duty to point out inconsistencies of the present societal values regarding medical activities, striving to change this state of affairs for the benefits of medicine, patients and society as a whole."