This research aims to explore, in qualitative terms, attitudes held by a sample of university-educated young men and women residing in New Brunswick and Nova Scotia about breastfeeding in public places. In sum, 20 women and 27 men between the ages of 18 and 23 participated in moderated single-sex focus groups that discussed breastfeeding, following a list of prepared questions and using photographs as discussion cues. Although participants uniformly stated that they desired their future children to be breastfed, 31 of 47 expressed restrictive attitudes toward exposure of the breast (eg, "should use washrooms," "okay if discreet") and breastfeeding in restaurants. Eight expressed positive unrestricted statements about breastfeeding in public spaces. Addressing widely held attitudes toward breastfeeding in public spaces, in addition to providing information about breastfeeding's health benefits, may be helpful in campaigns promoting breastfeeding.