Previous research indicates that most vehicle occupants are unaware that a correctly adjusted, well-designed vehicular head restraint provides substantial protection against whiplash injuries. This study examined whether a brief educational intervention could improve awareness regarding whiplash injuries and prevention strategies among a cohort of vehicle fleet managers.
A brief written survey was administered prior to, and approximately 1 h after a 30-min presentation on whiplash injury and prevention measures, which was delivered at a regional fleet manager meeting held in British Columbia, Canada (n = 27 respondents).
Respondents had low baseline knowledge levels regarding the causes, consequences, and prevention of whiplash. Following the presentation, however, respondents improved awareness in all of these domains and, most important, reported an increased motivation to implement changes based on this newly acquired knowledge.
These results indicate that improved education practices and social marketing tools are potentially valuable to increase awareness among relevant stakeholders.